Services

•    Information Architecture
  •    What is an information architect?
  •    How Wide is the Sea? Information Architects and SEO
  •    Information Architecture Articles
  •    Doors and Windows
•    Web Content Writing
•    Web Site Design
  •    Louisiana Web Design
  •    Louisiana Web Site Design
•    Category Management
  •    Keeping the previous structure intact
  •    Virtual Categories
  •    SEO+Categories
  •    One Single Irreducible Attribute
•    Search Engine Optimization
  •    What is SEO? (Search Engine Optimization)
  •    Choose a domain name
  •    Choosing Keywords
  •    Internal Link Structure
  •    SEO Using CSS
  •    URLs: Cleanliness is next to Google-iness.
  •    SEO: Science or Alchemy?
  •    Ascending the Pyramid: Building a successful SEO campaign
  •    Louisiana Web Promotion
•    Local Navigation
  •    Hide and Seek - The dilemma of dynamic content, load time and search engines.
•    Case Studies
  •    Antique China Website
•    Links/Resources

SEO+Categories

If you have a business, or THINK you have one, it can be more difficult than you think to determine the kind of category structure makes the most sense. The following are a few steps you should follow, or questions you should ask, in the consideration of this issue:

1> Before anything else, you should decide what category you fit within. If you expect search engine users to find you among the millions of results available to them, you must clearly define exactly what distinguishes you from the rest. What do you do, and what do you not do? Of the companies that do what you do, what makes you the best?

2> You should next consider the user experience upon arriving at your site. Categories are natural, but they are not static. What does this mean? Any example will suffice. Let us consider the beer in your refrigerator. Is it imported or domestic? Is it a stout, an ale or a lager? Does it come in 12 or 16 oz containers? The answers to these questions describe the attributes of your beer, and each of could be used to create a category structure, should you desire. But any category structure should be based upon one single irreducible attribute.