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•    Information Architecture
  •    What is an information architect?
  •    How Wide is the Sea? Information Architects and SEO
  •    Information Architecture Articles
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•    Web Site Design
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•    Category Management
  •    Keeping the previous structure intact
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  •    One Single Irreducible Attribute
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  •    SEO Using CSS
  •    URLs: Cleanliness is next to Google-iness.
  •    SEO: Science or Alchemy?
  •    Ascending the Pyramid: Building a successful SEO campaign
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  •    Hide and Seek - The dilemma of dynamic content, load time and search engines.
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Information Architecture

The articles included in this section describe what is meant by the term "information architecture," in order to help business owners and organization heads best determine whether such a service is needed given their current context.

Information architecture is a word with many meanings, depending upon whom you ask. Informationarchitech describes information architecture in the following way:

 Information architecture is the art and science of building virtual structures for a new or existing systems, with the aim of minimizing the distance between the user and the information he/she is seeking.

The material equivalent would be a scenario in which a customer walks into a store and is immediately handed the exact product he/she originally intended to buy. If the product is not, in fact, what he/she is looking for, the customer should be provided a clear and attractive menu which will allow him/her to quickly and easily find what he/she originally desired.

IF your store does not have what the consumer was looking for, this should be taken as an indicator of one of two possibilities:

1) one should adjust the external architecture of the site such that users seeking this information will not find your website by mistake, wasting valuable time and resources of all parties involved.
2) one should consider expanding the available inventory of the website to include the information sought, and build additional pathways for the users seeking this information.

InformationarchiTECH brings years of experience helping business owners answer these questions to bear upon every web project we choose to embark upon.  If you are unsure whether the target audience is finding your site, or whether your website is servicing the traffic that is, simply contact us for a free consultation.